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Visual Identity Design for the 4th Shipai Sunny Bank Cup Youth Basketball Tournament

Our scope of work included designing the tournament’s main event backdrop, Kanto flags, and A-frame courtside signage.


Transforming Local Heritage Into a Visual Narrative of Teamwork and Triumph


The name Shipai (meaning "Stone Plaque") represents strength, legacy, and unity. We translated this cultural symbolism into a visual identity system that features stone formations, rising steam (a nod to the local hot springs), and lush forest imagery. These elements evoke the sense of young athletes emerging as legends, forged from stone and empowered by teamwork.


Our goal was to create a visual story that resonates with players and audiences alike, deepening their connection to the event’s spirit and the cultural identity of Shipai.


From Concept to Execution — Creating Cohesive and Impactful Brand Experiences


From brand activations and sports tournaments to local marketing and cultural events, we specialize in transforming stories into cohesive visual and experiential design solutions.The project highlights our expertise in cultural storytelling, visual identity development, and integrated production management — helping clients deliver powerful, memorable brand experiences across every touchpoint.




Visual Identity Design for the 4th Shipai Sunny Bank Cup Youth Basketball Tournament

February 5, 2025

Our scope of work included designing the tournament’s main event backdrop, Kanto flags, and A-frame courtside signage.


Transforming Local Heritage Into a Visual Narrative of Teamwork and Triumph


The name Shipai (meaning "Stone Plaque") represents strength, legacy, and unity. We translated this cultural symbolism into a visual identity system that features stone formations, rising steam (a nod to the local hot springs), and lush forest imagery. These elements evoke the sense of young athletes emerging as legends, forged from stone and empowered by teamwork.


Our goal was to create a visual story that resonates with players and audiences alike, deepening their connection to the event’s spirit and the cultural identity of Shipai.


From Concept to Execution — Creating Cohesive and Impactful Brand Experiences


From brand activations and sports tournaments to local marketing and cultural events, we specialize in transforming stories into cohesive visual and experiential design solutions.The project highlights our expertise in cultural storytelling, visual identity development, and integrated production management — helping clients deliver powerful, memorable brand experiences across every touchpoint.




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