DeMarcus Cousins Became a "One-Day Staff" at 19 Tea House, Treating Everyone Bubble Tea
2024年2月1日

DeMarcus Cousins' visit to Taiwan has generated significant attention across various sectors. The event, organized through close collaboration between the JMG team and 19 Tea House, successfully brought fans an exciting experience, allowing them to interact with the NBA star up close and feel the charm of a personal encounter with a global basketball icon.

Cousins Demonstrates the "Cousins Bubble Tea" Creation Process
On the event day, Cousins took on the role of a one-day store manager at Shí Yuán Tea House, launching a special drink in collaboration with the store—the "Cousin Milk Tea" (Custard Pearl Milk Tea). This unique drink, named after Cousins' nickname "Boogie," brought a personal touch to the event.
In the morning, Cousins generously gave away 100 free cups of the "Cousin Milk Tea," attracting a large crowd of fans who eagerly lined up. The atmosphere was lively as Cousins personally demonstrated the milk tea preparation process and interacted with fans through photos and autographs, filling the event with joy and laughter.
Friendly Interaction Creates Unforgettable Memories
The event not only gave fans the chance to interact with Cousins up close, but also allowed them to enjoy a unique drink while creating unforgettable memories with their idol. This cross-industry collaboration enhanced the interaction between the brand and its fans, bringing Taiwanese basketball fans closer to the daily life of this NBA giant.