LearnTime

The collaboration meticulously planned by the JMG team and VERVE successfully brought NBA star DeMarcus Cousins to showcase VERVE's latest apparel collection—the Urban Adventure Club (UAC) Urban Adventurer Series. In the studio, Cousins generously shared his experience wearing the pieces, adding significant highlights to the collection. His involvement in the campaign not only brought attention to the stylish and functional designs but also reinforced the bold and adventurous spirit that defines the UAC series.

The Urban Adventurer Series apparel combines both functionality and fashion.

The designs focus not only on practical use but also integrate stylish elements. Lightweight fabrics like fleece ensure comfort during city adventures. The American script prints and loose fits give each piece a relaxed, effortless charm, allowing wearers to enjoy unparalleled comfort and style whether they're going about their daily life or exploring the city.

Cousins Highly Praises the Perfect Fusion of Fashion and Functionality

DeMarcus Cousins highly praised the design and quality of the series, stating that this collaboration perfectly blends fashion and functionality. This not only offers city adventurers a fresh fashion experience but also brings VERVE increased attention in the market.